Carla Befera Public Relations
Carla Befera has been a Bay Area publicist for over 25 years.
Prior to forming her company in 1983, she acted as Communications
Manager for KQED Public Broadcasting, providing public relations
for one of the nation's top four public television stations
(Channel 9), and its sister station (Channel 32). Carla Befera
Public Relations has represented a variety of clients including
major concerts and theatrical productions, large scale public
events, national television specials and series, non-profit
campaigns, and other businesses and concerns.
Carla Befera Public Relations has acted as public relations
counsel and created advertising and marketing plans for long-running
theatre hits including Steve Martin's Picasso At The
Lapin Agile, Sylvia, Greater
Tuna, Noises Off, and Ian
Mckellen Acting Shakespeare. Touring Broadway productions
include Jersey Boys, The Producers, Hairspray,
Mamma Mia!, The Lion King,
Les Miserables, Cats, Contact,
Wit, Fosse, Penn
& Teller, and Miss Saigon, among
many others, and starring vehicles for Liza Minnelli, Kathleen
Turner, Cybill Shepherd Julie Harris, Lauren Bacall, Carol
Channing, Richard Chamberlain, Peggy Lee, Joel Grey, Roger
Rees, and Carroll O'Connor.
Carla Befera has also managed public relations for acclaimed
public television series including Comedy Tonight!,
Dining In France, Yan Can Cook,
Women Of Vision and 400 Years of
the Telescope. Carla Befera was the 1985 and 1986
recipient of the national Public Broadcasting Publicity Award.
She has worked with stations across the U.S. to publicize
programs nationally and in their own individual markets.
Clients have included: Best of Broadway presentations by the
Shorenstein Hays Nederlander Organization, Feld Entertainment
(Ringling Brothers and Barnum & Bailey Circus, Disney
on Ice, Monster Jam), Bay Area Cabaret at the Fairmont's Venetian
Room, American Conservatory Theater, Berkeley Repertory Theatre,
TheatreWorks, Magic Theatre, California Shakespeare Festival,
San Francisco Shakespeare Festival, San Francisco Mime Troupe,
Marin Shakespeare Festival, Marin Theatre Company, Stern Grove
Festival, San Francisco Fringe Festival, Beach Blanket Babylon,
Make*A*Circus, The New Pickle Circus, Jazz on the Hill, and
many Bay Area businesses.
Carla Befera Public Relations has placed stories for clients
in the New York Times, USA Today, Time, Newsweek, People,
National Geographic, Gourmet Magazine, UPI, AP and Reuters
wire services, as well as every major Northern California
newspaper and magazine. The company maintains contacts with
publications throughout California, and an extensive list
of ethnic media outlets, including Hispanic, Asian, Filipino,
and African American publications. Television and radio contacts
and placements include CBS Sunday Morning, 48 Hours, The Today
Show, The Tonight Show, 20/20, Good Morning America, Entertainment
Tonight, All Things Considered (NPR), and countless local
news, interview and magazine format shows.