About Carla Befera Public Relations

Carla Befera has been a Bay Area publicist for over 20 years. Prior to forming her company in 1986, she acted as Marketing Director for KQED Public Broadcasting, one of the nation's top four public television stations (Channel 9), its sister station (Channel 32) and its NPR station (88.5 FM). Carla Befera Public Relations has represented a variety of clients including major concerts and theatrical productions, large scale public events, national television specials and series, non-profit campaigns and other businesses and concerns.

Carla Befera Public Relations has acted as public relations counsel for long-running theatre hits including Steve Martin's Picasso At The Lapin Agile, Sylvia, Greater Tuna, Noises Off, and Ian Mckellen Acting Shakespeare. Touring Broadway productions include Contact, Sam Mendes' Cabaret, Les Miserables, Cats, Wit, Fosse, Penn & Teller, Titanic, Fiddler on the Roof, The Sound of Music, Miss Saigon, and The Producers, and starring vehicles for Liza Minnelli, Kathleen Turner, Julie Harris, Lauren Bacall, Carol Channing, Richard Chamberlain, Peggy Lee, Joel Grey, Cathy Rigby, and Carroll O'Connor, as well as for public television series such as Comedy Tonight!, Dining In France, Yan Can Cook, and Women Of Vision. Clients have included: Best of Broadway presentations by the Shorenstein Hays Nederlander Organization, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Magic Theatre, California Shakespeare Festival, San Francisco Shakespeare Festival, San Francisco Mime Troupe, Marin Shakespeare Festival, Marin Theatre Company, Stern Grove Festival, San Francisco Fringe Festival, Beach Blanket Babylon, Make*A*Circus, The New Pickle Circus, Jazz on the Hill, and many Bay Area businesses.

Carla Befera Public Relations has placed stories for clients in the New York Times, USA Today, Time, Newsweek, People, National Geographic, Gourmet Magazine, UPI, AP and Reuters wire services, as well as every Northern California newspaper and magazine. The company maintains contacts with publications throughout California, and an extensive list of ethnic media outlets, including Hispanic, Asian, Filipino, and African American publications. Television and radio contacts and placements include CBS Sunday Morning, 48 Hours, The Today Show, The Tonight Show, 20/20, Good Morning America, Entertainment Tonight, All Things Considered (NPR) and countless local news, interview and magazine format shows.

Carla Befera was the 1985 and 1986 recipient of the national Public Broadcasting Publicity Award. She is a member of ATPAM (Association of Theatrical Press Agents and Managers).

Client List