About Carla Befera Public Relations

Carla Befera has been a Bay Area publicist for over 25 years. Prior to forming her company in 1983, she acted as Marketing Director for KQED Public Broadcasting, providing public relations for one of the nation's top four public television stations (Channel 9), and its sister station (Channel 32). Carla Befera Public Relations has represented a variety of clients including major concerts and theatrical productions, large scale public events, national television specials and series, non-profit campaigns, and other businesses and concerns.

Carla Befera Public Relations has acted as public relations counsel and created advertising and marketing plans for long-running theatre hits including Steve Martin's Picasso At The Lapin Agile, Sylvia, Greater Tuna, Noises Off, and Ian Mckellen Acting Shakespeare. Touring Broadway productions include The Producers, Hairspray, Mamma Mia!, The Lion King, Cabaret, Chicago, Les Miserables, Cats, Contact, Wit, Fosse, Penn & Teller, and Miss Saigon, among many others, and starring vehicles for Liza Minnelli, Kathleen Turner, Cybill Shepherd Julie Harris, Lauren Bacall, Carol Channing, Richard Chamberlain, Peggy Lee, Joel Grey, Roger Rees, and Carroll O'Connor.

Carla Befera has also managed public relations for acclaimed public television series including Comedy Tonight!, Dining In France, Yan Can Cook, Women Of Vision and 400 Years of the Telescope. Carla Befera was the 1985 and 1986 recipient of the national Public Broadcasting Publicity Award. She has worked with stations across the U.S. to publicize programs nationally and in their own individual markets.

Clients have included: Best of Broadway presentations by the Shorenstein Hays Nederlander Organization, Feld Entertainment (Ringling Brothers & Barnum and Bailey Circus, and Disney on Ice), American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Magic Theatre, California Shakespeare Festival, San Francisco Shakespeare Festival, San Francisco Mime Troupe, Marin Shakespeare Festival, Marin Theatre Company, Stern Grove Festival, San Francisco Fringe Festival, Beach Blanket Babylon, Make*A*Circus, The New Pickle Circus, Jazz on the Hill, and many Bay Area businesses.

Carla Befera Public Relations has placed stories for clients in the New York Times, USA Today, Time, Newsweek, People, National Geographic, Gourmet Magazine, UPI, AP and Reuters wire services, as well as every major Northern California newspaper and magazine. The company maintains contacts with publications throughout California, and an extensive list of ethnic media outlets, including Hispanic, Asian, Filipino, and African American publications. Television and radio contacts and placements include CBS Sunday Morning, 48 Hours, The Today Show, The Tonight Show, 20/20, Good Morning America, Entertainment Tonight, All Things Considered (NPR), and countless local news, interview and magazine format shows.
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Client List